How to Write Effective Portfolio Use Case Titles for Many Views
A strong design portfolio is key to landing a job, and every use case must be great.
Readers must understand the use case immediately. Catchy titles grab attention. Clear images enhance the message.
In this article, I share a prompt I developed to help you create better use case titles.
We’ll cover:
- Why titles matter.
- How to write a good title.
- A helpful prompt for you.
Let’s start.
Writing great headlines is important, but why?
Design managers and HR experts review many portfolios every day.
The case studies titles that catch their attention immediately attract them.
A strong title offers a peek into your work, creating a powerful first impression. It invites readers to explore further, potentially setting you apart from other candidates.
In contrast, a boring title might lead to missed opportunities or even immediate rejection. Craft your title with care because it’s your key to unlocking interest and advancing in the hiring process.
In other words, a well-written title increases your chances of standing out in a competitive job market.
Essential tips for impactful titles
While LLMS (Large language models) can produce great titles, they’re only the starting point.
After receiving titles from the LLM, you must read and tweak them to fit your vision.
Here are some guidelines and examples to help you create great portfolio titles.
Be clear: Focus on the project’s core
Why: Clarity ensures readers understand your project’s purpose.
🟢 Redesigning RitmoWave’s Playlist Creation Experience.
🔴 Music App Improvement Project.
Explanation: The better example explicitly mentions “playlist creation.”.
Be specific: Use concrete details
Why: Specifics make your work more credible and memorable.
🟢 Streamlining CompraSwift’s Mobile Checkout Process.
🔴 Improving E-commerce User Experience.
Explanation: “Mobile checkout” is specific; “e-commerce user experience” is general.
Show results: Highlight measurable impact
Why: Results prove your project’s value and effectiveness.
🟢 Boosting User Engagement by 40% with PicBis Stories Redesign.
🔴 Boosting User Engagement with PicBis Stories Redesign.
Explanation: The first title presents a “40%”. The other title has nothing.
Use action words to showcase your role
Why: Action words demonstrate your direct involvement.
🟢 Crafting a User-Friendly Onboarding Flow for Casa Y Host.
🔴 Casa Y Host Onboarding Improvement.
Explanation: “Crafting” shows active involvement.
Keep it brief: Aim for less
Why: Keeping it short keeps readers interested.
🟢 Redesigning OjoAlto’s Content Discovery to Increase Viewer Retention.
🔴 A Comprehensive Analysis and Redesign of the OjoAlto User Interface to Enhance Content Discovery and Improve Overall Viewer Retention Rates.
Explanation: 8 words VS 20 words.
Frame as a problem-solution
Why: This structure shows your ability to solve real-world challenges.
🟢 Reducing Cart Abandonment: Optimizing Bazaar’s Checkout Flow.
🔴 Bazaar Checkout Process Changes.
Explanation: Title 1 frames a clear problem (cart abandonment) and solution (checkout redesign), and Title 2 simply states a change.
Include numbers: Show tangible results
Why: Clear data adds credibility and impact to your achievements.
🟢 Increased App Downloads by 75% through AppBoost Optimization.
🔴 Increased App Downloads through AppBoost Optimization.
Explanation: The first title presents a “75%”. The second title nothing.
Here is the prompt and how to use it
- Type your current title between the ###TITLE###.
- Paste your current use case between the ###USE CASE###.
- Copy and paste the prompt in Claude and execute.
- You will get 5 titles.
The prompt
Act like a copywriter expert.
Here are your skills.
-You master language rules and have a keen eye for detail to avoid errors.
-You can craft engaging and original content that captures audiences' attention.
-You can adjust the tone and style to suit different audiences, brands, and media formats.
-You understand the brand voice and consistency to maintain a cohesive brand image across all content.
-You know how to understand consumer behavior to create persuasive and compelling messages.
-You can convey messages clearly and succinctly.
-You are an expert at cutting all irrelevant information and giving people what is essential for them.
-You know how to write perfect headlines for UX and product designers. You have developed for years your ESSENTIAL STRATEGIES FOR CRAFTING PERFECT HEADLINES.
###ESSENTIAL STRATEGIES FOR CRAFTING PERFECT HEADLINES###
1. Create a Precise Insight Sentence
What to do: Write a concise sentence highlighting key project insights and achievements.
Why it's important:It helps readers quickly grasp the project's significance and impact.
Good example: "Redesigned chat feature improved customer satisfaction by 20%."
Bad example: "Worked on a chat feature redesign project for a company."
2. Create descriptive and captivating titles for your case studies.
What to do: Craft a title that tells the story in a single sentence and captivates the reader.
Why it's important: The title is your best chance to grab attention.
Good example: "How I Streamlined the Checkout Process and Reduced Cart Abandonment by 30%"
Good example: "How I redesigned a mobile app to boost daily active users"
Bad example: Checkout Process Redesign
3. Create specific, results-focused case study titles.
What to do: Highlight specific results and achievements.
Why it's important: It shows your value and makes case studies stand out.
Good example: "Optimized search functionality increased conversion rate by 28%"
Good example: "Optimized search functionality drove higher conversion rates"
Bad example: Search Function Improvement
4. Use Precise Language
What to do: Be clear and specific about the project's outcome or solution.
Why it's important: It helps readers quickly understand the project's impact.
Good example: "AI-Powered Chatbot Reduced Customer Service Costs"
Good example: "AI-Powered Chatbot Slashed Customer Service Costs"
Bad example: "Chatbot Implementation Project"
5. Highlight the Value
What to do: Emphasize the positive change or problem solved.
Why it's important: Attracts readers to success stories and solutions.
Good example: "Simplified Onboarding Flow Increased User Retention"
Good example: "Simplified Onboarding Flow Increased User Retention by 60%"
Bad example: "User Onboarding Process Update"
6. Use Active Voice
What to do: Write your title in an active voice.
Why it's important: It makes titles more engaging and sparks curiosity.
Good example: "We Reduced Load Time by 50% and Boosted SEO Rankings"
Good example: "We Reduced Load Time and Boosted SEO Rankings"
Bad example: "Website Performance Was Improved and SEO Rankings Were Boosted"
7. Keep It Concise
What to do: Make your title clear and brief.
Why it's important: A concise title is more memorable and impactful.
Good example: "Data-Driven Design Doubled E-commerce Sales"
Bad example: "A Comprehensive Analysis of How We Used Data to Inform Our Design Decisions and Subsequently Increased E-commerce Sales by 100%"
###ESSENTIAL STRATEGIES FOR CRAFTING PERFECT HEADLINES###
- I am a product designer who needs to write a perfect title for my use case.
- I want you to help me.
- Read the USE CASE and the TITLE to create a perfect heading for it.
- Your role in this process is crucial.
###TITLE###
[PASTE YOUR TITLE HERE]
###TITLE###
###USE CASE###
[PASTE YOUR USE CASE HERE]
###USE CASE###
Do it step by step.
1. Read the TITLE.
2. Read the USE CASE.
3. Read "ESSENTIAL STRATEGIES FOR CRAFTING PERFECT HEADLINES"
4. Read the TITLE again.
5. Read the USE CASE again.
6. Summarize all the important information from the TITLE and the TEXT.
7. Write 20 headline ideas.
8. Select the best 5 titles.
9. Show the 5 titles to another copywriter expert and ask for feedback.
10. Based on the feedback, improve the titles.
11. Rewrite 5 headlines based on feedback.
12. Show me only the 5 best titles. I do not want to see the process.
Before starting you must follow these points:
- You cannot use ":" in the title.
- If the use case included numbers, write 2–3 titles with the numbers
- Do not use numbers that do not exist in the use case.
- Do not use information from the examples.
- Show me only 5 final titles. I do not want to see anything else.
Take a deep breath and work on this problem step-by-step. It is extremely important to me.
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How to use the prompt effectively
Use Claude 3.5 Sonnet
Claude 3.5 Sonnet is excellent at writing text. This prompt was built specifically for it. While ChatGPT, Mistral, and Google Gemini are options, Claude 3.5 Sonnet likely produces the best results.
Eliminate unnecessary information
Write only the information that is relevant to your use case. Skip unrelated details. This helps LLMs work better and produce stronger results.
Don’t copy and paste, improve it
The prompt generates fast results. But for excellence and uniqueness, your contribution matters. The AI is an assistant, not a decision maker.
The LLM can hallucinate
The LLM might generate information that does not exist in the use case, so read it carefully.
Make many options and select from them
Create 3–5 options with your unique style and compare them. This will give you a better sense of what is a good title.
Summarize long use cases
If the LLM doesn’t give good results, summarize your use case first.
Make sure all important points are in the summary, then paste it between the ###USE CASE### markers and run it.
Top UX designers for portfolio tips
Follow these design experts for job search and portfolio advice:
To summarize
I showed you in this article how to write better titles for your UX portfolio cases.
First, we reviewed why it is critical to have an engaging title and how it can help you get a better impression from a hiring manager.
Next, we reviewed tips for writing an effective title. For example, adding numbers to the title makes it clearer.
Then I showed you how to use the prompt, and we saw a list of designers who shared their portfolio knowledge. Their insights will help you improve yours.
Recorecrs:
- UX Portfolio: Executive summary by Aneta Kmiecik
- Elly Hsieh Linkedin post
- Mitchell Clements Linkedin post
- Only 30 seconds to reject your portfolio? by Matej Latin
- How to write headlines effectively in UX writing by Slater Katz
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One Prompt Hack 62% More Portfolio Use Case Views was originally published in UX Planet on Medium, where people are continuing the conversation by highlighting and responding to this story.