This is a no-fluff breakdown, from a full UX cheatsheet I published here.

Learn the 3 tips in 60 seconds. Let’s go.

1. Predictable titles win

A strong design system ensures fonts, colours, and spacing remain uniform. But one overlooked detail? Title structure.

Consider a multi-step onboarding flow:

This approach forces users to read every title carefully since there’s no predictable pattern.

Instead, a standardized format like “Enter your ____” makes scanning effortless and removes unnecessary cognitive load.

When in doubt, go for clarity over creativity — users should focus on the task, not the wording.

2. Specific CTA labels are better

A call-to-action (CTA) should tell users exactly what happens next. Yet, generic buttons like “Continue” or “Submit” still dominate interfaces, leaving users uncertain.

Imagine checking out online. Which button would you rather click?

The last one is the safest bet — it reinforces what you’re doing and eliminates second-guessing.

3. Be concise, always

A common UX challenge is balancing detail with brevity.

Too much information? Users tune out. Too little? They get confused.

Here’s what users actually care about:

✔️ What action they can take next

✔️ What benefits they’re getting

✔️ How it impacts their experience

And what they don’t:

❌ Overly enthusiastic company messaging (e.g., “we’re so excited)

❌ Generic statements about a “new” feature (new doesn’t mean good)

❌ Unnecessary explanations

A simple trick? Write your copy, then cut as much of it as you can.

If the message still makes sense, keep trimming.

Final Thoughts

Good UX writing isn’t flashy.

The best copy goes unnoticed because it feels natural.

By keeping titles structured, CTAs informative, and content concise, you create an experience where users don’t have to think — they just act.

And when interfaces feel effortless, engagement follows.

Good luck out there. Building stuff is hard.

The full cheatsheet on UX Copy is available here.

The 3 boring secrets to writing great UX copy (that converts) was originally published in UX Planet on Medium, where people are continuing the conversation by highlighting and responding to this story.