Moving onto 2024 with great enthusiasm, one thing that would excite every UX designer is the latest design trends. As there is no stop for the evolving technology and development, it will lead to innovations that will have an impact on giving breakthrough design solutions.

Even though there are enormous developments in the design realm, it is obvious to face challenges simultaneously in balancing functionality, user needs, business goals, and aesthetics. To overcome these, UX designers always approach new trends that would rebuild digital experiences.

User experiences become more hyper-personalized due to AI integration and machine learning into the interfaces. Discovering the user preferences and expectations and implementing them to develop intuitive user interfaces to deliver personalized user experiences.

7 UX trends for 2024

Here are the top 7 UX trends for 2024 that are known for enhancing the overall user experience.


From the term ‘Glassmorphism’ you might have guessed it, right? Yes, it draws inspiration from glass-like elements. This impeccable design trend delivers impeccable digital experiences. Incorporating frosted glass-like elements develops a profound transparency, delivering glassy and sleeky appearances.

Glassmorphism is used as UI and VI elements such as cards, navigation panes, modals, etc. Using these elements eventually highlights the designs with a translucent and transparent appearance. You might have seen this element in many designs for the past few years. But, it’s not outdated and is continuously used among the new trends.

Generative Design

Leveraging artificial intelligence, and algorithms, generative designs are an epic trend in the design world that has been widely used for visually appealing solutions. Being responsible for crafting dynamic user interfaces, allows you to develop layouts, color schemes, and typography, along with compelling content that would boost the user interactions seamlessly.

It is considered an iterative design exploration process to get aligned with the specific constraints, encompassing factors like manufacturing processes, performance requirements, etc.

Augmented reality

AR has been a trend for several years in technology and design. Expanding the boundaries and merging the physical and digital world to deliver overall great experiences. Integrating these elements and technology will increase the possibilities of the product to gain more visibility.

Utilizing augmented reality, you can easily attract your target audiences by delivering immersive and breakthrough digital experiences.

Parallax Effect

It is a visual technique widely used to improve visually engaging experiences. This effect gives an in-depth sense of the user interfaces during scrolling. It delivers a sense of illusion of three-dimensional space to the users while they interact with it. This trend grabbed traction last year and persists due to its potential to elevate visual storytelling. Here, the content in the background moves at a different speed than the foreground content while users scroll the interface.

However, it is necessary to focus on the responsiveness that might vary on different devices or screens, especially mobile users. Delivering enjoyable digital experiences to mobile users will increase the visibility and reduce the bouncing rate of the website.


Originating from the architectural movement of the mid-20th century, brutalism was adapted as a digital trend and design to revoke harsh aesthetics in websites. This raw and unpolished outlook erases all the unnecessary factors and elements and embraces minimalism and simplicity on the interfaces.

Focusing more on functionality and content, brutalism consists of raw and unrefined appearances ignoring unnecessary polish. The large and bold typographies with the harsh grids and limited color themes favor the bold and strong appearances.


Creating user interfaces implementing hyperrealism will help you relate closely with real-world objects and environments. With in-depth detailing, this UI/UX trend bridges the delivery of captivating and interactive user experiences.

Integrating diverse technologies such as photorealistic rendering, 3D modeling, and detailed or advanced animations aids users in inculcating a feel that they are interacting with real-time objects.

Emotional design

Implementing empathy in the process of design will aid in addressing the user’s emotions and behavior. Considering emotions, feelings, concerns, and more throughout the design process makes the website more engaging and memorable for the target audiences.

Aligning user experiences with individual preferences creates a positive emotional connection towards the product or websites. But for personalization, the data and insights are necessary to customize recommendations, interactions, and content. Choosing the right colors and themes is also significant in contributing to the website’s tone. In addition, brand consistency also plays a key role in creating a cohesive experience and meeting the touchpoints.

Inclusive design

Nowadays, inclusivity is one of the factors adopted in every field, fulfilling the needs of people from all backgrounds. It has come to design, giving more prominence to user experiences. This trend is used widely to make design-driven solutions and interfaces accessible for people from different backgrounds, age groups, or genders.

User behavior and preferences play a crucial role, the designers consider diverse user personas in the design processes. Considering a broader range of target audiences, inclusive design includes clear, concise, and easily understandable content with ethical design implications.

Green UX

Embracing ecological sustainability, green UX implements eco-conscious proto-typing design principles. Utilizing essential algorithms, minimizing unnecessary animations, and more. One of the highlighting benefits of green UX is excluding high power-taking animations and elements, along with accessing it for low-powered devices.

Integrating eco-friendly colors, and themes, minimizing visual clutters, etc., will contribute to better user experiences.

Create more Spectacular Designs with the latest UX Trends

The evolving technologies impact the evolution of the interfaces emphasizing collaborations among users. UX design is all about designing elements that evoke the user’s interaction with the product or the website. Harnessing the power of digital experiences, exploring the new UX trends, and implementing them will instill a sense in users that this product or website addresses their concerns or satisfies their needs.

Adding these eye-pleasing UX trends to your workflow and website strategies to make your users understand your goals and objectives. However, find which trend will suit your design to deliver ethical digital experiences.

Harness the User Experience with 7 UX Trends for 2024 was originally published in UX Planet on Medium, where people are continuing the conversation by highlighting and responding to this story.