Every year, 95% of the new food and beverage products fail.

In an extensive altering market, it has become necessary to find more ways to stay ahead of the competition. No matter what business you are running, some factors remain constant to grow visibility and reach your business into new horizons. One such factor is design. From healthcare to food and beverages, the companies find designs as a shortcut to reach the target audiences.

Starbucks, a global coffee giant, is a prime example of the power of design. From its iconic logo to its cozy in-store ambiance, Starbucks has mastered the art of creating a unique and inviting brand experience. The Oreo cookie brand is known for its simple yet effective design. The sandwich cookie with its distinctive black and white layers has become an iconic symbol of indulgence. To keep its audience engaged and excited, Oreo often engages in creative design campaigns, such as limited-edition flavors and fun social media interactions.

Discussing elegant designs, Oreo and Starbucks could be the best examples. The black and white layers of the sandwich cookie have an iconic way of fascinating the audience. The cookie brand never failed to enhance audience engagement by creating diverse design marketing campaigns and interactions. However, the stylish logo, intuitive brand appearance, and the art of embracing uniqueness make Starbucks a perfect example.

The Role of Designs in Food and Beverage Business

Design Beyond Aesthetics

The design has a limitless role in molding the aesthetic visuals of the products of the food and beverage industry and reaching an audience with the right message. It is a proven fact that sometimes visuals speak more than words. So elegant and unique design solutions create a great impact in influencing the audience from the moment they visit the website and walk through the customer journey. Enhancing the overall customer experience, a well-portrayed design improves customer satisfaction and makes loyal customers.

Coca-Cola’s design could be considered a great example through which the company has built brand loyalty. The logo which was consistent from the past to present simulates the essence of nostalgia in people’s minds.

Branding and Packaging Design

In the present era, where deliveries and takeout is a common way through which the food and beverage industry reaches the target audience, focusing on branding and packaging design becomes more than a choice. Coming out with an inclusive branding and packaging design reflects the brand image and makes it more recognizable. Along with brand awareness, receiving an exceptionally packaged meal will embrace customer satisfaction and make them happier. This would add more value to your products, services, and brand and make it more discoverable.

The Role of Visual Marketing

It doesn’t matter what marketing channels you choose, innovative designs could easily fit into it. Even though content plays a great role in social media interactions and websites, eye-pleasing visuals and graphics can take your advertising campaigns to the next level. In addition, you should also keep in mind that your designs should be always mobile-friendly to grab the attention of a major audience who are more active through phones.

Instagram and TikTok are some of the most prominent social media platforms that have become active spaces for enthusiasts promoting food and beverages. These enthusiasts convey the message with an exceptional and well-designed design presence to embrace the brand visibility. Nowadays you can find an enormous number of food bloggers where eye-catching dishes have become a light on the marketing path. Due to these, you can find many cafes and restaurants investing in strategies of presenting food through plating, garnishing, etc. This has proven the improvement in customer engagement and a way to perfect social media exposure.

Adapting to Changing Trends

Based on the changing customer trends, the F&B industry is flexible and adaptable. No matter what type of products it focuses on and what is its mission. With broader options available, you can pick from plant-based diets, focusing on sustainability and more. The flexible nature aids the industries to implement the latest and impressive trends and values through design-driven innovations and making it relevant and attractive to a wider audience.

Make your Digital Presence more Captivating via Designs

It has become a necessary factor to have a user-friendly and elegant website or mobile application for boosting F&B business. And, you should be aware of the preferences of target audiences and create intuitive, eye-catching, and mobile-friendly website designs. Effortless navigation is another factor that a user expects from a website when they visit it. So, your website should ensure easy navigation and browsing of products or menus. The users should not have any hassles in placing orders or making reservations. One of the significant examples is Domino’s Pizza which has polished its website and experienced wonders through the increasing online orders and sales. This proves that a user-friendly website with an intuitive design can be a solution for increasing revenue.

Since designs are becoming an integral part of the F&B industry, they not only influence brand loyalty but also satisfy customers.

There are many business who has proven the power of designs by reaching heights. A successful food and beverage industry knows the need for designs to meet customer needs and satisfy them. Are you willing to become recognized through your food and beverage industry? Then it’s time to turn your heads to design-driven innovations and solutions.

Role of Design in the Food and Beverage Industry in 2023 was originally published in UX Planet on Medium, where people are continuing the conversation by highlighting and responding to this story.