Imagine being in a room full of inventors, each holding a mysterious box. Some are nervous, others confident, but all are eager to reveal what’s inside their boxes. Now, imagine that these boxes represent products, and the inventors are product managers. What they all have in common is one question: ‘Will this product change the world?’ This is where we introduce our thesis: ‘Why Product Management is the Future and Always Will Be.’

But why is this question so eternally relevant? Because since the dawn of time, humanity has faced challenges, desires, and needs. And for each of these challenges, someone, somewhere, is trying to create a product that is the solution. Product management is the art and science of effectively doing this, making it a discipline that will never lose relevance.

So, what will you, dear reader, gain from this? A lens through which you can see not just the business world, but the world as a whole. An understanding of how fundamental human needs drive innovations that shape our society.

But wait, this is more than just another article on product management. This is an invitation to a journey to the core of the human condition, exploring how it intertwines with the eternal art of product creation. Let’s unravel the timeless principles that have been the backbone of product management through the ages.

And if you think this is only relevant to one sector, brace yourself for a surprise. The principles of product management are universal. They apply whether you’re creating a tech app, a new pharmaceutical drug, or even a food delivery service. Product management is the universal language of innovation.

So, fasten your seatbelt. You’re about to embark on a journey through time and space, exploring the past, present, and future of product management. And who knows? Perhaps at the end of this journey, you too will become one of those inventors, holding your own mysterious box, ready to change the world.

The DNA of Need: Why Being Human is the Best Business Case

Imagine you’re in a small village, thousands of years ago. The sun is setting, and you feel hungry. You’re not alone; the entire village feels the same. Hunger is a basic need, a human condition that we all share. It’s this human condition that has been the driving force behind the demand for products since time immemorial.

Whether it’s a spear for hunting or a food delivery app, products exist because we, as humans, have needs to be met.
But here’s the fascinating part: our needs are not static; they evolve. What was once a survival need may now be a need for convenience or even luxury. This constant evolution is what keeps the wheel of innovation turning. This is where product management really shines.

In the world of product management, understanding these needs is the first step in the Discovery process. Understanding human motivations is crucial for developing products that people actually want to use. This point is corroborated by the article and podcast ‘Psychology of Product Management: Unlocking Human Insights,’ which discusses the intersection of psychology and product management.

But we don’t stop there. Products are not just objects; they are solutions to human problems, whether basic like hunger and thirst, or complex like the need for belonging and fulfillment. And that’s why product management has a guaranteed future. As long as humans have needs and desires, there will be a space for products that meet those needs. And where there are products, there’s the need to manage them effectively. The article ‘Understanding Human Behavior: How Experiences Affect Us’ by Qualtrics XM offers additional insights into how human behavior affects product management.

So, what does this mean for you, for me, and for the future of product management? It means that as long as the human condition exists, product management is not just relevant; it’s essential. And it’s this essence that we will explore in the upcoming sections of this article.

The Show Must Go On: Capitalism, the Eternal Stage of Innovation

Imagine a bustling marketplace, full of colors, sounds, and scents. Vendors shout to grab your attention, each offering something that promises to make your life better, easier, or more exciting. This marketplace is a microcosm of capitalism, the system that has shaped our society and economy. And it’s at this stage that product management finds its eternal home.

Capitalism is not just an economic system; it’s a catalyst for innovation. It creates an environment where product management is not just useful but essential. Think about it: every product you see in the marketplace is the result of countless decisions made by product managers. They identify a human need and then find a way to monetize it.

The monetization of human needs is, therefore, an eternal function of product management. But here’s the challenge: how to do this ethically and sustainably? In a world where profit often takes precedence, product management also has the responsibility to balance ethics and sustainability. This is not just good for society, but also good for business. Companies that ignore these factors risk losing consumer trust and, ultimately, their market position.

And the impact goes beyond the borders of a single company or country. Product management plays a crucial role in the global economy. Each successful product contributes to economic growth, creates jobs, and generates revenue that is reinvested in more innovation.

So, what does this tell us about the longevity of product management? Simple: as long as capitalism exists, product management will have a role to play. And not just a supporting role, but one of the leading roles. It’s the engine that drives innovation, fuels the economy, and ultimately shapes the world we live in.

From Sketch to Launch: The Timeless Journey of Creating and Delivering

Think of a skilled craftsman, meticulously working in his workshop. He doesn’t start creating without first understanding for whom he is creating and what that person needs or desires. This is the crux of Discovery: deeply understanding the user’s needs and wants to create something of value. And once he understands, he begins the process of creation, or in other words, Delivery. These are timeless steps in the creation of any product, be it a wooden piece of furniture or a smartphone app.

The world is constantly changing, as are human needs and market dynamics. What was relevant yesterday may not be today. This is where the beauty of adaptation comes into play. Discovery and Delivery are not static; they are flexible and adapt to changes in human needs and market conditions.

And what facilitates this adaptation? Technology. Whether through advanced data analytics that inform Discovery or agile development platforms that accelerate Delivery, technology is an eternal facilitator in these processes. It not only makes things easier but also more effective.
This brings us to a crucial point: effectiveness. Effective methods of Discovery and Delivery are not just useful; they are eternally valuable. They are what separates successful products from failures and are fundamental for any product manager who wants to make a significant difference.

So, how does all this fit into our central thesis? Discovery and Delivery are more than just steps in a process; they are the manifestation of our understanding of the human condition and the capitalist environment in which we operate. And as long as these fundamental elements exist, product management will always be relevant, always necessary, and always valuable.

Beyond the Hype: What Really Measures Success

Sailing through an unknown ocean without a compass or a map would be a risky journey, right? Similarly, product management without reliable methods and metrics is like navigating uncharted waters. These tools are not passing fads; they are timeless, serving as compasses and maps that guide us through the complex territory of product development.”

The Timeless Essence of Methods

Let’s start with methods. Agile, Lean, and other popular methods may seem modern, but they have roots in timeless principles like efficiency, adaptability, and customer focus. The timeless essence here is the continuous pursuit of improvements and the ability to respond quickly to changes. These principles are not new; they have been the foundation for creating and delivering value since the concept of ‘value’ exists.

The Timeless Essence of Metrics

Now, metrics and other indicators are not just numbers on a dashboard; they are the pulse of the product. The timeless essence of metrics is the objective measurement of success and impact. Meaningful metrics give us insights into what is working and what needs adjustment. And this importance does not diminish over time; it is eternal.

But what happens when the market changes? Do methods and metrics also change? The answer is yes and no. While the fundamental principles remain the same, the way we apply them can and should adapt to market changes. This is what makes them timeless: their ability to adapt without losing their essence.

So, why will methods and metrics always be relevant in product management? Because they are our eyes and ears, our compass, and our map. They help us understand where we are, where we are going, and how to get there in the most effective way possible. And as long as there are products to be managed, this need will never disappear.

Chess, Not Checkers: The Timeless Art of Product Strategy

Navigating the business world is like surfing on an ever-changing ocean. The market waves are always transforming, and this is where strategy comes in as our compass. But don’t think of strategy as a set of fixed coordinates; it’s more like a modern GPS that recalculates the route when we encounter an obstacle. This brings us to a crucial point: adaptability.
In a world where the only constant changes, flexibility is not just an option; it’s a necessity. Rigid strategies are like wooden boats in a stormy sea; they break under pressure. On the other hand, flexible and adaptable strategies are like modern catamarans, designed to adjust to the waves and keep sailing.

But don’t mistake adaptability for a lack of focus. Strategy is still our compass, and market analysis is our star map. They help us understand the environment we are operating in and adapt our products and approaches to meet the needs of that environment. It’s this constant attention to detail that makes market analysis and strategy eternally relevant. As long as there is a market to navigate, there will be a need for well-crafted strategies and deep market analyses.

So, why are market analysis and strategy eternally relevant in product management? Because they are our map and our compass in an ever-changing world. And this need will never disappear.

Design and Organizational Culture — The Brain and the Soul (Yin and Yang of Product Management)

In a world of constant changes, two things remain as the cornerstones of product management: Organizational Design and Organizational Culture. Both are more than just buzzwords; they are the brain and the soul that drive the effectiveness of product management.

Organizational Design as the Brain

Organizational Design is the skeleton that keeps the company standing. It defines how teams are structured, how processes flow, and how value is delivered to the customer. But it’s not a rigid structure; it’s more like a living organism, constantly adapting to changes in the business environment and customer needs. This makes it timeless. We can see that evolutionary organizations, those capable of adapting and growing, have designs that are inherently flexible and resilient.

Organizational Culture as the Soul

Now, let’s talk about the soul of the company: Organizational Culture. It’s the air the company breathes, the DNA that defines ‘how things are done here.’ A culture that values innovation, adaptability, and customer focus is not just a luxury; it’s a necessity. And this necessity is eternal. A healthy culture is one that, as Frederic Laloux describes in ‘Reinventing Organizations,’ allows people to bring their whole selves to work, encouraging authenticity and collaboration.

The Symbiosis Between Design and Culture

So, how do Organizational Design and Culture relate? They are like two sides of the same coin, each feeding and being fed by the other. A well-thought-out organizational design can foster a culture of innovation, while a healthy culture can make even the most rigid design more adaptable and responsive.

Reflection Activity

To bring all this into your world, consider how the organizational design and culture of your current or previous companies have facilitated or hindered effective product management. What adjustments could be made to better align these elements with the timeless needs of customers?”

Conclusion: The End is Just the Beginning: Why Product Management is the Future (As It Always Has Been)

Throughout this article, we’ve navigated the various facets of product management, each contributing to our central thesis: product management is, and always will be, a timeless and indispensable discipline.
We started by exploring the human condition, the fertile ground where product management plants its seeds. We moved on to the stage of capitalism, which provides the economic environment for these seeds to germinate and grow. Next, we unraveled the pillars of Discovery and Delivery, the skillful hands that cultivate and harvest the fruits. We delved into the world of methods and metrics, the tools that help us measure success and adapt our strategies. And finally, we examined organizational design and culture, the brain and the soul that breathe life into product management.

The Future is Now and Always Will Be

The timelessness of product management is not just a bold statement; it’s a reality corroborated by each element we’ve discussed. In a constantly changing world, the need to understand, create, and deliver value will never disappear. And this is where product management shines, like a star whose light transcends the ages.
For you, dear reader, and for the industry as a whole, this means that product management is not just a career; it’s a calling. A calling that demands a continuous commitment to learning, adapting, and innovating. As we look to the future, we can be certain of one thing: product management will continue to evolve, but its essence will remain the same.
So, what comes next? The journey doesn’t end here. I invite you to take these ideas and apply them in your own context. Reflect on how you can contribute to the timelessness of product management, whether through innovation, strategy, or culture. After all, product management is an eternal dance, and the music keeps playing.


Psychology of Product Management: Unlocking Human Insights — Discussion on the intersection of psychology and product management.

Understanding Human Behavior: How Experiences Affect Us — Qualtrics XM — A look at how human behavior affects product management.

Human Factors in Product Development and Design | SpringerLink — An academic study on the importance of human factors in product development.

The Importance of Human-Centered Design in Product Design — Toptal: This article talks about human-centered design, crucial for understanding human needs, a point we discussed in the section on Discovery.

Behavioral Product Management | Definition and Overview — ProductPlan: This article talks about how behavioral product management applies behavioral science and human psychology to product design.”

Why Every UX Designer Should Understand Product Management was originally published in UX Planet on Medium, where people are continuing the conversation by highlighting and responding to this story.